Are you someone who is worrying about selling your courses online ? If the idea of selling courses online is lying somewhere in the back of your mind. Then I would suggest you go for it now. Because this is the time when online courses are in demand more than ever. Learners find it extremely convenient to learn through online courses. That’s why their demand is increasing day after day.
Apart from learners, course creators have their own share of benefits. It gives them the freedom of ‘being your own boss’. It allows them to live the life that they have always dreamt of. It gives them the flexibility to work from anywhere, anytime.
To start your online academy. All you need is to have knowledge, passion and a little patience. And there you go!
So, don’t waste your time anymore. Because launching an online course is a win win situation for you and your learners across the globe.
Tips to sell courses online in India
1- Identify your target audience
The first step is to identify who your target audience is? It will help you in understanding their needs and desires. You can conduct a survey to know more about their aspirations & pain points. It will help you in understanding the market demand. Consequently, you will end up creating a course which will provide value to your learners. And we know anything which is valuable sells itself.
2- Create a highly converting sales page
A sales page gives you the opportunity to explain your products and services to your target audience. According to the research 78% of the customers buy from someone whom they can trust. So, prove your customers that they can trust you by providing them an offer that they will find valuable.
You can also hire a copywriter to make your sales page look more professional and attractive. You can choose a LMS platform like Spayee. It is an amazing course creating and selling platform. It’s a DIY platform. So, it allows you to design your sales page according to your wish.
3- Make your content mobile friendly
Make content which is supported on multiple gadgets like mobile phones, tablets and desktop. It makes it convenient for people to learn from any device. Mostly learners find it extremely convenient to learn through their mobile phones. Because it is not easy to carry a laptop everywhere. So, keep this in mind while creating the course content. It will increase the chances of selling your course.
4- Well planned marketing strategy
Even after putting 100% of your efforts, you will not be able to sell your course. Wouldn’t you want to know the reason? It will be because of not having a well planned marketing strategy. Social media is a very effective tool for marketing. Figure out where your potential learners hang out. Don’t forget to create dedicated accounts of your online academy on Facebook, Twitter, LinkedIn and Instagram.
You can also invest in paid ads. They have the potential of reaching millions of potential learners within a few days. If you do not have a huge budget then you can start by spending a small amount. Because even a $10 facebook post boost will take you a long way. Apart from facebook, you can run ads on google and instagram as well.
5- Promote your course on your blog
If you haven’t started your blog yet then without wasting any more time, start writing blogs, it can do wonders for your online academy. Through your blog you can inform your audience about your courses and it can also help in improving your google search ranking.
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